JINGLE MAKING

A jingle is a short song or tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Jingles are a form of sound branding. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service.

There are a lot of jingle companies around and just about anybody with a piano or guitar can sing the name of your business. But a truly successful advertising jingle begins with big idea. What makes a THE CREATION Jingle different is the way we approach the process.